Oma
Designing a preventive health platform for early childhood development
Founding Product Designer • 7 Months • Pre-seed
Helping parents make better healthcare decisions by turning fragmented medical information into continuous, actionable guidance.
Parents don't need more medical data. They need confidence in what to do next.
That idea became the foundation of Oma.
At a glance
Role
Product Designer
Industry
Digital Health
Product
Preventive Child Healthcare Platform (Mobile Application)
Team
Founder · Product · Engineering
Focus
Product Strategy · UX · Information Architecture · AI Experience
The story
Most healthcare systems only become part of a family's life when something goes wrong.
A fever.
A missed vaccination.
A worrying symptom.
Everything before that is scattered across vaccination cards, medical reports, growth charts and personal observations.
Parents already have plenty of information.
The challenge is understanding what it all means.
Oma set out to shift healthcare from occasional visits to continuous care by bringing every part of a child's development into one connected experience.
Understanding the problem
While working with the founders, one pattern became clear.
Parents weren't struggling to collect information.
They were struggling to connect it.
Questions kept coming up:
Is my child developing normally?
What should I keep an eye on next?
Which reports actually matter?
When should I consult a doctor?
What changes over time should concern me?
The problem wasn't missing data.
It was missing context.
That insight shaped every product decision that followed.
Designing around prevention
One idea influenced the entire product.
Parents don't need more medical information.
They need clarity.
Instead of overwhelming users with reports, every interaction focused on answering four simple questions.
What happened?
What does it mean?
What should I monitor?
What should I do next?
Rather than presenting more data, the product translated complex health information into meaningful next steps.
Building a connected health ecosystem
Instead of treating every feature as a separate tool, Oma was designed as one connected system.
Designing for parents, not patients
Parents don't think in terms of medical systems.
They think in moments.
"My child has a fever."
"Did we miss a vaccination?"
"Is this normal?"
"When is the next milestone?"
The experience was designed around those questions instead of around features.
Rather than asking parents to search through reports, the platform surfaced the most relevant information based on context, helping them move naturally from observation to understanding.
Simplifying healthcare information
Medical information becomes overwhelming when every piece of data is treated equally.
To reduce cognitive load, the experience grouped information into clear, familiar categories.
Health Overview
Growth & Development
Vaccinations
Nutrition
Medical History
Reports
AI Assistant
Health Insights
The goal wasn't to simplify medicine.
It was to make healthcare easier to understand.
Designing the AI experience
The AI assistant wasn't designed to replace doctors.
Its role was to make healthcare easier to navigate.
Parents could use it to:
Understand health reports
Interpret developmental information
Explain unfamiliar medical terminology
Ask everyday healthcare questions
Understand appropriate next steps
Instead of giving diagnoses, the assistant translated complex medical information into plain language and encouraged informed conversations with healthcare professionals.
Designing the foundation
Although the platform was still in its early stages, the work established the foundation for everything that followed.
That included:
Defining the product architecture
Creating scalable information structures
Simplifying complex healthcare journeys
Integrating AI into meaningful workflows
Establishing a prevention-first product vision
Building a flexible foundation for future features
What I learned
Working on Oma changed how I think about healthcare design.
The hardest part wasn't organising medical information.
It was helping parents feel confident enough to act on it.
Designing for healthcare means balancing clarity with accuracy, empathy with responsibility, and simplicity with trust.
That's a balance I've continued to carry into every product I've designed since.
Continue Reading…
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Worked as the Founding Product Designer, shaping the product, design system and overall experience from the ground up.
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